Become a Certified GTM Engineer in 3 days.
Manila’s first live, in-person training for the fastest-growing job in tech. Build a real GTM system with your own hands, and leave with the skills and confidence to work as a GTM engineer.
By applying you agree to our Privacy Notice.
- No prior Clay or coding experience required
- Format
- 3 full days, live and in person, in Tagalog and English
- Location
- BGC, Manila
- Cohort 1
- December 9-11, 2026
- Tuition
- USD 750 early bird (25% off)
- Instructor
- Ericson Dalusong, Certified Clay Expert
- Room size
- Max 10 students, every build reviewed
The fastest-growing job in tech
Everyone is hiring GTM engineers. Almost nobody is training them.
A GTM engineer builds and runs the systems a company uses to find, reach and win customers. It sits between sales, marketing and ops — data, automation and strategy. It’s one of the fastest-growing job titles in tech, and most people doing it today came from a completely different role. If you’re coming from a sales or marketing background, there has never been a better time to become one.
Pipeline & outreach
Signals & demand
Data & automation
Data, automation and strategy
GTM engineering sits between sales, marketing and ops. You'll learn to build and run the systems companies use to find, reach and win customers, not just one piece of it.
Built for career changers
Most people doing this job today came from sales, marketing or ops, not a coding bootcamp. If that's you, this is the fastest way in.
In person, on purpose
Small room, live debugging, direct feedback on your build. The stuck moments get solved in minutes instead of a week of YouTube.
Three days to go from curious to GTM engineer
GTM engineers build the systems that win customers, and every growing company wants one. Learn the craft, build a real pipeline, and leave ready to work as one.
GTM Engineering Principles, Clay 101, and Building Your Target List
Before you build anything, you need the foundation: what the role actually is, why companies are paying for it, and the one tool that runs underneath almost all of it. By the end of the day, you have a scored list of target accounts and the right people to contact at each one.
Signals, Outbound, Inbound, and the CRM
Every company that grows needs leads going out, leads coming in, and one place to track it all. That's the core of GTM engineering, and it's what companies are hiring GTM engineers to build. Today, you build it with Clay Audiences, Signals, and Workflows.
AI Agents and Positioning
You'll put AI agents to work across your GTM system, then leave with a portfolio and a clear plan to get hired or land your first client.
What you leave with
You don’t just learn the principles and foundations of GTM engineering, you leave with the skills to work as one.
GTM Engineer Certificate
Issued by GTM Engineering Academy Manila and earned by completing your final project, not just by showing up. The program also prepares you for the official Clay Certification, which you take separately with Clay.
A portfolio project
A real system you built, ready to walk a client through or put to work solving a problem at your company.
Alumni network
A private alumni group, with the Clay Club Manila community behind it.
Academy swag
An exclusive alumni T-shirt plus official Clay swag.
The support and bonuses that come with your seat
The three days are just the start. Once the cohort ends, you keep getting support, and your seat comes with more than three days of live training.
After the training
Private Slack community
New GTM engineering tactics and updates from Ericson and the team, plus a place to ask questions and share wins with your cohort.
Build help channel
Stuck on a Clay table, a workflow, or an agent? Post it in the help channel and get unblocked by the team and your fellow alumni.
Free 1-hour Zoom session with Ericson
Use it within 60 days of the training to review your build, your portfolio, or your first client pitch.
Bonuses
Access to hiring database
Our list of startups and agencies actively hiring GTM engineers.
Partner tool discounts
Exclusive discounts on the GTM tools we use and recommend.
Alumni talent list
Graduates who finish the final project get added to a list we share with agencies and startups that come to us looking for GTM engineers.
The tools you’ll work with
One core platform, plus the tools GTM engineers use every day to find, enrich and reach the right people.
Core platform
Clay
Where GTM engineers do most of their work. Pull in data, enrich it with AI, and build workflows that send clean leads to your CRM and outreach tools.
Plus the rest of the stack
Built for people with the instincts and no obvious way in
Sales, marketing and career shifters
Any role in sales, marketing or ops, from SDRs and AEs to RevOps, or any professional ready to shift into GTM engineering. Stop being handed the list and become the person who builds the system.
New GTM engineers
Already in the role, or just landed it? Sharpen your strategy, learn to build with AI agents, and grow from tool operator into the person who designs the whole system.
Students and fresh grads
You're just starting out and want a head start. Upskill, get certified, and learn what GTM engineering actually is before you're on the job. Must be 18 or older.
Founders
You are the GTM team. Spend three days building your own pipeline machine instead of waiting to hire for it.
Freelancers and VAs
Want a specialized skill clients actually pay for? Stop competing on price and struggling to land clients. Become the one who builds the system.
Not for you if
You want a passive video course with no support, or you’d rather watch than build. This is three days of hands-on work, and you’ll be building the whole time.
Your instructor
Ericson Dalusong
GTM Engineer, Certified Clay Expert, and host of Clay Club Manila. A practitioner working as a GTM engineer, not someone preaching from a slide deck, and a graduate of the first Clay cohort program.
“Most people learning GTM engineering are stitching together YouTube videos and guesswork. Everything in this bootcamp is something I ran for a client first.”
Certified Clay Expert
The first Certified Clay Expert in the Philippines and a graduate of the first Clay cohort program.
Awarded by Instantly
Recognized by Instantly for generating over 5,000 B2B sales opportunities in a single year.
Practicing GTM engineer
Works as a GTM engineer day to day, building real systems for a tech company. Not a guru or a coach, just a practitioner teaching what actually works.
Clay Club Manila host
Runs the Philippine chapter of Clay's global club network since 2024. Eight events and counting, with over 210 active members.
Builds with AI agents
Claude Code, Grokbot, Hermes, and autonomous agents run inside the same workflows you will learn.
Certified across the GTM stack
Also a certified expert in Instantly, Lemlist, HeyReach, and more of the tools that power modern outbound.
Certified. Trusted. Recognized.
Certified experts in the modern GTM stack — the instructor doesn’t just use these tools, he’s certified in them.
Your learning investment
One price to pick up the skills behind one of the hottest jobs in tech, with everything included.
USD 750
USD 1,000
per seat
Clay Scholarship availableLimited to 10 people only, on a first-come, first-served basis.
- 3 full days of live, in-person GTM training and building in BGC, Manila
- Personal review of your final system, plus your GTM Engineer Certificate, issued by GTM Engineering Academy Manila
- Ongoing support: private Slack community, build help channel and a free 1-hour Zoom with Ericson
- Bonuses: hiring database, partner tool discounts and the alumni talent list
- Venue, materials and meals across the three days
- Clay Growth seat and credits for 90 days, included
By applying you agree to our Privacy Notice.
Joining the waitlist commits you to nothing.
Every application is reviewed by our team. You only pay the investment once you’re approved and vetted, so the room stays small and everyone in it is serious about building.
Questions people ask
What is GTM engineering?+
Who is this for?+
Who is this not for?+
Do I need to know Clay already?+
Do I need to code?+
What do I need to bring?+
When and where exactly?+
What does a typical day look like?+
Is it live or recorded?+
How many seats are there?+
How much does it cost, and what's included?+
What happens after the three days?+
How do I get the GTM Engineer Certificate?+
Will this get me a job?+
What happens after I join the waitlist?+
What if I cannot make December?+
Can my company pay?+
Can I pay in installments?+
Can I request a scholarship?+
Yes. Cohort 1 includes 10 Clay Scholarship seats, with full tuition covered. Clay Scholarship seats go through the same application and review as paid seats. We look for willingness to learn and a real place to apply the work: your current company, a client, or a clear plan to get there within 3 to 6 months.
How to apply:
- Join the Cohort 1 waitlist and say you are applying for the Clay Scholarship.
- You can also fill out Clay’s scholarship application. Clay may refer strong applicants to us.
- Final selection is made together with Clay before the cohort starts.
Questions? Contact our team at info@leadassassin.com.
Have more questions, or a big one? Contact us at info@leadassassin.com, or message Ericson on LinkedIn.
10 seats. 3 days. Your start as a GTM engineer.
Only 10 people per cohort. Join the waitlist to get the dates, venue and seat details first. You only pay once you’re approved.
Apply for Cohort 1By applying you agree to our Privacy Notice.
